Our efforts in numbers
What We Do
It’s Relevant ...
1. to your reason for being.
2. to the reason people have come to the site. It is what they expected to find.
3. for their identifying with it.
4. to encourage/convince the user to take intended action - join, share, buy or download.
It’s Appropriate ...
1. and consistent with the message that we’re putting out everywhere else.
2. and consistent in terms of theme and tone of voice.
3. both for the business and the audience. Casual and Relaxed. Formal and Strict.
4. to tell the truth.
It’s Useful ...
1. that is valuable, and meaningful to the people consuming it.
2. as it’s answering the user’s primary question: “what’s in it for me?”
- What’s worth doing
- What’re we creating
- What value does it provide