Digital marketing knows no bounds
Getting training in digital marketing has a whole variety of benefits. The diverse applications of digital marketing make it a handy skill to have no matter what you pursue. Contrary to what it may seem, digital marketing isn’t all about product marketing. From artists, musicians, creative professionals, entrepreneurs to politicians, economists, educators and new age philosophers, online marketing plays an enormous role in every sphere.
The age of social media and self promotion: Marketing your brand and your own identity
One of the biggest contributing factors to the widespread applicability of Training in Digital Marketing is the fact that it has promoted the marketing of an identity. If everyone has an identity, a career choice is immaterial. Customers like to stay connected, and social media allows for a more personal relationship. So what does it matter if you’re a physicist or an author? A good reputation can only help!
Got a story to tell? Where do you tell it?
An online reputation can make or break you, but the power to tell your story, your way is always with you. You have at your disposal, the ability to tell your side of the story, as masked in controversy as it may be! And controversy does not discriminate, it knows every sphere.
Everything, everywhere! Boundaries are a thing of the past
Travelling in the comfort of your own laid back chair with a laptop at your desk may not be ideal, but it sure is convenient. When you decide that you need to reach out internationally or stay local, it’s all in your own hands. Choose your own demographics, target the right people, go overseas or something a bit more down to earth, you can move past borders with the click of a button!
Life and death on the internet
Internet perishability is a topic of undying interest to a lot of people (pun intended). On the one hand, you need quality content to stand out, on the other hand, there is also a lot of validation being given out to content that happens to be of the brain dead variety. All things considered, to live a decent virtual existence and enjoy your fair share of online virality, you need good marketing to back up your content. Marketing is the one constant that defines virality across all content – the good, the bad and the unfortunately, the downright ugly.
This of course, does not mean that content that isn’t marketed well enough will die. It will probably just go unnoticed, indefinitely – virtual immortality if you will. If you are lucky, of course, there’ll be that one person who discovers you and spreads the word giving it its well deserved fame for fifteen minutes or more, but more often than not this isn’t the case.
Author: Karishma D’mello