In the last few years, Content Marketing has seriously bloomed. People are now investing in it and realizing the power of quality content marketing. One of the most popular ways to engage visitors is with worthy content!
Don’t get us wrong, there are lots of factors that come into play when you think about engaging customers; design, layouts and what you offer to your customers is also very important. But with weak content, everything else nullifies.
There are many amazing agencies offering to handle this part for you, and with a little bit of research, you can connect with the best content marketing agency to help you out. What they would be doing for you, and what you can try for yourself is listed below.
Research, Research and Some more Research
This is the first and foremost and might I add, most important step. It includes studying your brand/company/organization, as well as your competitors and the market situation. Then you move on to studying the customers, in depth. The purpose is to enable you to create content that your customers actually want to read!
You need to already have an idea about what kind of information they are looking for, and be able to churn out relevant, interesting and engaging material. So how do you achieve all of this? Research.
Nail the Basics
If you’ve ever worked with creating content, you’re probably aware of the basics. It begins with an extremely attractive and catchy, eye grabbing headline. This would be followed by some over the top, well written content, appropriately spaced and divided into paragraphs, and last but not the least, include a brilliant yet subtle CTA. It may seem trivial, but stick to the basics and optimize based on it, ensure that the customers answer the CTA and come back for more. Don’t ever forget the main objective though; adding value through your content!
Experiment with Formats
Did you try these yet?
‘Listicles’ are currently trending. It’s basically content that includes lists, which are easy to read through and in a time crunch, quicker to browse. Readers have been taking well to these ‘listicles’ because they don’t even need to read the entire article; they can browse through the list and its pointers and get their information. Nonetheless, they still go through the content and that in itself is a worthy feat. Similarly, you can experiment with the ‘Guide’ format, if you’re looking to provide solutions for problems your readers are facing. Use lots of stories, case studies etc. Experiment and see what works best for you.
Use visual Content for more Engagement
There’s no doubt that visuals get better engagement. Try to include them in your content for that extra boost!
Promoting your Content
The most amazing content ever created also needs a bit of a push, to ensure that it’s seen by the right target audience. There are various promotion strategies you can adopt in order to endorse your content. If you’re looking for social media strategies, Facebook marketing/advertising is a great tool to help widen your reach. You can also delve into Influencer marketing or guest blogging. Try a mix of different promotion strategies to help get your content across!
Measurement and Tracking
You need to track three crucial factors:
Traffic, engagement and conversions. Or you could always choose factors relevant to your business, but no matter what the factors may be, it’s super important to track and measure them. This will help understand the engagement progress, pin point any setbacks and improve upon the campaign.