- We are aware of all the social media platforms, and ways in which you can use them to increase your brand value as well as business profits.
- That said let us now tell you how we can help you on each platform like Facebook, Instagram, LinkedIn, Twitter, YouTube, and so on.
- Social Media has now become an essential part of your digital marketing plan.
- Social Media advertising means advertising on FB, Instagram, Twitter, LinkedIn, and Google.
- In order to start with Social Media, you first need you to create your Pages on the different platforms.
-
Then on each Page you need to put up posts that are:
- a.relevant
- b.topical
- c.contextual
-
Each post has three major parts:
- a.Content
- b.Design
- c.Analytics
- You can have text, audio, video, image, infographics, posters, and images as posts.
- You need to have eye-catching content that is original and non-plagiarized.
- You need to do this regularly to get better engagement.
- For we know, More engagement = More ROI
- You need to decide on the objectives, fix metrics, and measure regularly.
- Most importantly, you need to experiment.
- For all that you need to do a bit of research, brand analysis, understanding of the digital media ecosystem, etc.
- So, let's go through the different social platforms and how we can help you.
Making a Facebook Strategy
- a.
We help you in your FB strategy. We guide you step by step on what to do, when, why and how.
- b.
We help you transform the strategy to an "action plan". We build a user persona/e for your business and set up your tentative target audience.
- a.
Facebook Page creation
- a.
We help you create a Company Page with necessary details so as to attract Local and Global customers. This will also help you during your FB advertising and SEO.
- b.
Create and post a mast post so that it can attract more visitors than your competitors.
- c.
Maintain the page and keep it running by integrating FB tips.
- a.
Facebook post creation
- a.
Research
- b.
Planning
- c.
Design (poster, infographic, video, audio, microblog, web share, image)
- d.
Create the post (Video/Static)
- e.
Write the Caption, Descriptive content, Hashtags research relevant to the post
- a.
Facebook Ad creation
- a.
Budget fixing
- b.
Research on the company and its competitors
- c.
Decide on the purpose of the ads like lead generation/build video view/build brand
- d.
Deciding on the target audience
- e.
Planning of the ads based on the target
- f.
Design the ad/s
- g.
Write the content for the head copy & description
- h.
We run the ads, measure and provide feedback
- a.
- Facebook Group creation
- a.
Create a Facebook group
- b.
Invite relevant prospects, customers, ecosystem players, relevant target audience
- c.
Start building community
- d.
Manage community
- e.
Moderate the community
- a.
Moderation of the Facebook Posts
- a.
We keep close watch on the performance of the posts/ads
- b.
Engage with audiences wherever required
- c.
Get more customers, influencers, spot trends, and so on.
- a.
Making an Instagram Strategy
- a.
We help you in your Instagram strategy. We guide you step by step on what to do, when, why and how.
- b.
We then help you transform the strategy to an "action plan". We build a user persona/e for your business and set up your tentative target audience too.
- a.
Instagram Account creation
- a.
We create an Instagram Account with your details
- b.
Start building community gradually with organic posts, paid ads
- c.
Start following relevant companies and prospects
- d.
Increase engagement
- e.
Connect the page with the company website and accounts on other social media platforms, specific landing pages, etc.
- a.
Instagram post creation
- a.
Research
- b.
Planning
- c.
Design (poster, infographic, video, audio, microblog, web share, image)
- d.
Create the post (Video/Static)
- e.
Do Hashtag research
- f.
Write the caption/head copy & description content of the post along with relevant hashtag
- a.
Instagram Ad creation
- a.
Budget fixing
- b.
Research on the company and its competitors
- c.
Decide on the purpose of the ads like lead generation/build community/build brand
- d.
Decide on the target audience
- e.
Planning of the ads based on the target
- f.
Design the ad/s
- g.
Write the content of the Head copy & description along with hashtags
- h.
Run the ads, measure and provide feedback
- a.
- Moderation of the Instagram posts
- a.
Keep close watch on the performance of the posts/ads
- b.
Engage with audiences wherever required
- c.
Prepare a DM content
- d.
Engage customers/visitors/followers in DM through powerful content
- a.
Making a LinkedIn Strategy
- a.
We help you in your LinkedIn strategy. We guide you step by step on what to do, when, why and how.
- b.
Then we help you transform the strategy to an "action plan". We set up your tentative target audience too.
- a.
LinkedIn Page creation
- a.
Create a LinkedIn Page with all details
- b.
Start building community gradually with organic posts, paid ads,
- c.
Follow relevant companies, individuals, prospects
- d.
Increase engagement
- e.
Connect the page with the company website and accounts on other social media platforms, specific landing pages, etc.
- a.
LinkedIn post creation
- a.
Research
- b.
Planning
- c.
Design (poster, infographic, video, audio, microblog, web share, image)
- d.
Create the post (Video/Static)
- e.
Write the caption/head copy & description content of the post along with relevant hashtags
- a.
LinkedIn Ad creation
- a.
Fix the budget
- b.
Research on your company and its competitors
- c.
Decide on the purpose of the ads like lead generation/build community/build brand
- d.
Decide on the target audience
- e.
Planning of the ads based on the target group
- f.
Design the ad/s
- g.
Write the content of the Head copy & description along with hashtags
- h.
Run the ads, measure and provide feedback
- a.
Moderate the LinkedIn posts
- a.
Keep close watch on the performance of the posts/ads
- b.
Engage with audiences wherever required
- a.
Making a Twitter Strategy
- a.
We help you in your Twitter strategy. We guide you step by step on what to do, when, why and how.
- b.
Then we help you transform the strategy to an "action plan".
- a.
Twitter Account creation
- a.
Create a Twitter Account with all details
- b.
Provide relevant mast image/s
- c.
Start building community gradually with tweets, following relevant companies, individuals, prospects, increase engagement, connect the account with the company website and accounts on other social media platforms, specific landing pages, etc.
- a.
Tweet creation and Moderation of the Tweets
- a.
Research
- b.
Planning
- c.
Design (poster, infographic, video, audio, microblog, web share, image)
- d.
Create the post (Video/Static)
- e.
Write the caption/head copy & description content of the post along with relevant hashtags
- f
Keep close watch on the performance of the tweets
- g
Engage audiences wherever required
- h
Prepare a DM content
- i
Engage customers/visitors/followers in DM through powerful content
- a.
YOUTUBE
Making a Video Strategy
- a.
We help you build your YouTube strategy. We guide you step by step on what to do, when, why and how.
- b.
Then we help you transform the strategy to an "action plan". We build a user persona/e for your business and set up your tentative target audience too.
- a.
YouTube Channel creation
- a.
Create your YouTube Channel with all details
- b.
Start building community gradually with organic posts, paid ads, increase engagement, connect the page with the company website and accounts on other social media platforms, specific landing pages, etc.
- a.
YouTube post creation
- a.
Research
- b.
Plan
- c.
Design
- d.
Create the post script, sound plan, edit plan, shoot the video and then upload It is a collaborative work. Video as a part of social media we do along with our clients.
- e.
Write the metadata content of the post
- f
Change the descriptions often
- a.
Moderation of the YouTube posts
- a.
Keep close watch on the performance of the posts
- b.
Engage audiences wherever required
- a.