There’s writing and then there’s copywriting. As hard as you may avoid embracing it at first, switching from blog writing, fiction (or whatever it is you used to do) to copywriting online is not easy. Advertisements demand a different kind of creativity. Now of course, you could set about teaching yourself which is incredibly satisfying for sure, but if you’re looking for something to make you stand out at the very beginning of your career, a copywriting course is the way to go!
Why, you ask?
…in a nutshell
It adds value to your CV
If you’re a fresher, just starting off or even if you’ve dabbled in the field for a while, it makes for a more impressive looking CV. For those looking to freelance, this could even help you get a better rate! Certifications are always useful, especially in the field of advertising and digital marketing.
Helps you ease into it
The idea of writing copy for online advertisements might seem daunting to a new writer, at first. A good copywriting online course helps you get the confidence you need by giving you hands on practical knowledge and practice.
Now, there’s plenty to choose from, so ask the right questions before you make a choice!
Who’s the trainer?
And what makes them qualified to educate you about the subject?
Before taking any course, a key point to focus on is the background of the trainer. What makes him or her qualified to be teaching copywriting? What do they have to show for their expertise? It is worthwhile to look into the previous corporations they’ve worked for and the results they’ve produced. After all, you’re looking to learn from someone who genuinely knows what they’re talking about and can teach from experience.
What does the course cover?
Always look for that extra something
This one is a no brainer, but pay attention to what they offer. The thing to keep in mind is that with copywriting there is always an emphasis on digital marketing. So, if the course has the promise of interesting marketing insights that are something you need to watch out for! Copywriting is essentially what could sell a product, so knowing the ins and outs or even a rudimentary understanding of online marketing can only help you!
What do the reviews say?
The general opinion can help you decide
Next, on the list is reading up on reviews. Is there value for money? Did the course live up to expectations? All you need to know could probably be enlisted in reviews given by people who have already taken the course.
Once you’ve done a thorough research, you should definitely be able to narrow down to a select few that cover everything or most things you look for in a copywriting course. At this point in your education you probably know that some methods of teaching work better for you than others that are where you pay special attention to the medium of instruction offered in the course. A more personal touch might include direct communication with an instructor or in some cases you may have the actual classroom experience. So choose what works best for you, and go get certified!
Author: Karishma D’mello