If you aren’t already trying to build brand awareness via social media platforms, you are definitely missing out! One of the most effective, proven ways to use the power of social media to help grow your business, is to build awareness for your brand, products and services.

Social Media has created a major impact in the business world and any company not present on these online platforms, won’t survive.

That being said, it’s not enough to just be present on social media. Brands need to take full advantage of this wonderful medium that is growing at warp speed. Social Media can help you generate brand awareness, when used properly and to its full potential, which is the first step to helping your brand grow. We’ve listed a few steps to help you out:

• When it comes to creating a social media strategy, it’s important to understand that your brand need not be present on every single social media channel. Choose what’s best for you based on your target customers. Reaching out to your audience is easier if they are on the platform that you use in the first place, so this is the first and foremost step in your strategy. Remember, sometimes, less is more. Focus on one or two social media platforms before moving on to more.

• Content is King. You have heard this a gazillion times but we have to say it again! Without quality content, people won’t bat their eyes at you more than once. Find a balance for your brand. To build brand awareness, you must create informative, educational content. At the same time, your content should aim to be promotional and interesting as well.

• Social Media can make posts go viral. Social Sharing is really an accomplishment to aim for. Create posts that are invaluable that audience share it voluntarily. Social sharing is a great way to reach out to new users and spread the word about your brand.

• Since you’re now attempting to build brand awareness using social media, be social! Try to create conversations with your audience, interact with users and try to personalize your content so you can resonate with them even more. It’s important for any brand to truly connect with its audience, and communication is the way to do that.

• Almost in tune with interaction, customer service is also a great way to generate brand awareness. More often than not, customers have questions, complaints or doubts that they will run by you. Ensure that you are there to support them. Resolving issues, clearing any doubts and answering questions will also build a positive brand image and that’s a win – win situation you want to be in!

• You can also use some gimmicks to help get the word out. Use paid advertising which is offered by every social media platform in tune to your requirements. Marketing with social networking sites is the new in thing! You may even hold contests and sponsor giveaways. Connect with bloggers and social media celebrities to get them to promote your brands.

There’s a whole world of options to increase brand awareness on social media alone. It takes a bit of trial and error to learn what works for you, considering each brand is different. However, there’s no arguing that social media is boss and you will eventually succeed!