UX Main

Our efforts in numbers

What’sUX

Strategy

User Needs


Business Goals

Scope

Requirement


Specs

Structure

Information


Architecture

Skeleton

Navigation

Layout

Surface

Visual


UI Design

ABSTRUCT CONCRETE

What We Do

  • It’s Relevant

    1. To your reason for being.

    2. To the reason people have come to the site. It is what they expected to find.

    3. For their identifying with it.

    4. To encourage/convince the user to take intended action - join, share, buy or download.

  • It’s Appropriate

    1. And consistent with the message that we’re putting out everywhere else.

    2. And consistent in terms of theme and tone of voice.

    3. Both for the business and the audience. Casual and Relaxed. Formal and strict.

    4. To tell the truth.

  • It’s Useful

    1. That is valueable, and meaningful to the people consuming it.

    2. As it’s answering user’s primary question: “what’s in it for me?”

  • What’s worth doing
  • What’re we creating
  • What value does it provide