Who could benefit from taking a digital marketing training program? Well, who couldn’t! As far as taking any training program goes, if it is something that interests you, then by all means – go ahead! However, from a career point of view, here’s who would benefit the most from a digital marketing training program!

The Conflicted

Fresh out of college and have no idea what comes next? Or do you just hate your current job and have no idea what to do about it? That’s all right. Most of us have been there (or are getting there), so don’t be too hard on yourself! There are always other things you can explore and digital marketing is one of them! If it’s something that interests you, starting off with a basic training program is a great way to explore your potential in the field as well as figure out whether it might make a good alternative career path for yourself!

The Aspirants

This one is incredibly obvious – but I’d like to get it out there. Any aspiring digital marketer or even an entrepreneur would get a lot out of a training course. For an aspiring marketer it’s pretty much mandatory and it’s getting that way for aspiring businessmen and women as well! The world has gone digital and leading a successful business requires you to go the same way too!

The Professionals

A business professional of any rank could get a LOT out of learning the ins and outs of marketing. From the CEOs to the newbie interns, knowledge of the 101s of digital marketing training courses is a requirement to be able to stay on top of your game in the corporate world. Understanding elements of brand presentation and what you need to get a step ahead of the competition has everything to do with marketing.

The Psychologist

Perhaps one of the less popular reasons to sign up for a marketing class, but anyone who knows anything about marketing understands that psychology plays a huge role! So while it may almost seem like an absurd suggestion, it really isn’t! For someone looking for ways to apply themselves as a behavioral psychologist, having a look at how marketers navigate their way in the digital world is a great way to get some insight! In a way consumers themselves would get a lot out of a marketing course to learn more about themselves! Understanding how professionals use marketing gimmicks, campaigns and subtle cues to influence consumers into buying or simply making a favorable decision is quite fascinating for those who like to engage in a bit of psycho-analysis!

The list does not end here; it is definitely not exhaustive. Digital marketing is one of those things that is slowly filtering its way into almost every aspect! Since the world is going digital, so is marketing. Which means that ultimately anyone with any kind of job could find some benefit in learning how to market themselves online and present their identities online.

Content marketing has been around for a few years and its benefits are undeniable. It enhances your brand visibility, helps you reach out to your target audience and functions as a great way to communicate with them. Now, creating content is easy, but creating good content on a regular basis requires a great deal of time, thought and inspiration.

A great way for brands to relieve themselves of the pressures of creating good content themselves is to outsource this task to a content marketing agency. There are a bunch of perks to doing this and we’ve listed out just a few below!

1. A specialized Skill

Creating content takes a specialized skill. Best Content Marketing Agency has their expertise vested in marketing and producing quality material. A good agency will definitely know the more intricate mechanisms of marketing and will be able to assist you in creating a tailor-made content marketing strategy as well.

2. Creating Content in all its Forms

You could want content for art, music and/or a diverse range of subjects. An agency is more likely to have dedicated specialists to create the right kind of content for a given client. Additionally, your needs may require content in various forms and hiring individuals for the same can often be expensive and effortful. An agency on the other hand already has teams ready who have both the experience and skill necessary to create all kinds of quality content.

3. All about Strategy

For this kind of marketing to truly work you need a strategy. However, there are a number of intricate external factors and variables that need to be considered before creating a content marketing strategy. An outsider specialist whose job centers around this very task is definitely going to bring more insight and perspective on what goes into creating one!

4. Technical know how

Ironically enough people who try their hand at content marketing often drain their energy into creating content and forget the marketing aspect of it all! There are various tools and technical aspects that need consideration to make a campaign as effective as it can be!

5. Objectivity and Perspective

As an insider working on a given project – you are less likely to be able to see your business through unbiased and objective eyes. An outside agency on the other hand – is going to see it as it is. This goes a long way in helping you optimize your content strategy and overcoming business challenges. A professional will definitely be more likely to be able to see the bigger picture or zero down on the little problems, as the case may be!

While choosing marketing agency makes sure to do your research well! Make sure that you are selecting the right fit for you and your company. Have a gander at their previous work, read reviews, ask questions and make sure you are able to communicate well! Every good business relationship, heck any relationship, needs to be able to communicate clearly and effectively to function well!

In the last few years, Content Marketing has seriously bloomed. People are now investing in it and realizing the power of quality content marketing. One of the most popular ways to engage visitors is with worthy content!

Don’t get us wrong, there are lots of factors that come into play when you think about engaging customers; design, layouts and what you offer to your customers is also very important. But with weak content, everything else nullifies.

There are many amazing agencies offering to handle this part for you, and with a little bit of research, you can connect with the best content marketing agency to help you out. What they would be doing for you, and what you can try for yourself is listed below.

Research, Research and Some more Research

This is the first and foremost and might I add, most important step. It includes studying your brand/company/organization, as well as your competitors and the market situation. Then you move on to studying the customers, in depth. The purpose is to enable you to create content that your customers actually want to read!
You need to already have an idea about what kind of information they are looking for, and be able to churn out relevant, interesting and engaging material. So how do you achieve all of this? Research.

Nail the Basics

If you’ve ever worked with creating content, you’re probably aware of the basics. It begins with an extremely attractive and catchy, eye grabbing headline. This would be followed by some over the top, well written content, appropriately spaced and divided into paragraphs, and last but not the least, include a brilliant yet subtle CTA. It may seem trivial, but stick to the basics and optimize based on it, ensure that the customers answer the CTA and come back for more. Don’t ever forget the main objective though; adding value through your content!

Experiment with Formats

Did you try these yet?

‘Listicles’ are currently trending. It’s basically content that includes lists, which are easy to read through and in a time crunch, quicker to browse. Readers have been taking well to these ‘listicles’ because they don’t even need to read the entire article; they can browse through the list and its pointers and get their information. Nonetheless, they still go through the content and that in itself is a worthy feat. Similarly, you can experiment with the ‘Guide’ format, if you’re looking to provide solutions for problems your readers are facing. Use lots of stories, case studies etc. Experiment and see what works best for you.

Use visual Content for more Engagement

There’s no doubt that visuals get better engagement. Try to include them in your content for that extra boost!

Promoting your Content

The most amazing content ever created also needs a bit of a push, to ensure that it’s seen by the right target audience. There are various promotion strategies you can adopt in order to endorse your content. If you’re looking for social media strategies, Facebook marketing/advertising is a great tool to help widen your reach. You can also delve into Influencer marketing or guest blogging. Try a mix of different promotion strategies to help get your content across!

Measurement and Tracking

You need to track three crucial factors:

Traffic, engagement and conversions. Or you could always choose factors relevant to your business, but no matter what the factors may be, it’s super important to track and measure them. This will help understand the engagement progress, pin point any setbacks and improve upon the campaign.

Facebook has a reach of almost 1 billion people monthly, that it itself makes for a pretty wide audience network. That, and the fact that Facebook allows you to target audience specific to your needs makes this a popular platform to share content on.

While there are other ways to promote your blog content, you’ve probably guessed that we’re advocating for Facebook to be the best platform to do exactly that. And we’ll break it down for you.

Let’s first get to WHY Facebook is a great platform to promote your blog.
I) Cost per Click is relatively cheaper.
II) Facebook is easy to use.
III) You can just copy paste the link as a status update, the blog title and image pops up on the Facebook feed, and users who click on it will be redirected to the blog.
IV) Facebook advertising is easy to set up, manage and can be target specific.

Simple as that. Now, we can move on to the ‘HOW’ section. We’re going to cover all the bases on how to use Facebook to drive traffic to your blog.

1. Content is Key.

You knew we were going to include this didn’t you? (Or maybe you didn’t, but mostly you did, right?RIGHT?)
Content is King. That statement is inarguable. There’s literally nothing you could say to change that. If you don’t have good content to offer, how can you possibly expect readers to come flocking to your blog? 

2. Use attractive Images!

No matter what theme your blog runs on, it’s crucial to have high quality, picturesque images up on the blogging site. Make your images prominent and you’re bound to get more traction. According to wishpond’s research, Facebook users engage more with posts that include photos than those without. Use striking photos, and your post will be on track to receive more views, likes and comments.

3. Facebook updates should be short and Simple!

Your blog is going to contain enough text, so when you share the link on Facebook advertising, make sure to keep your text update short! Try to go under 140 characters and get creative with them! Facebook is also widely used on the phone, so if you’re going to put up long captions, you might as well say goodbye to viewers beforehand. As much as you would want to hype readers up about the content you’re promoting, the best way to urge them to click is with a short, witty caption, leaving them wanting more! Call it, Facebook Content writing, if you will.

4. Did you add the Facebook like button yet or nah?

Lots of bloggers actually skip this step! If your hosting website has plugins to avail, use them already! To be more precise, use the social plugins. This could help create exposure for you on your social media page via your blog!

5. Plead for likes before boosting.

All right, so we already know Facebook has great promotion tools. But, they would be more effective if the post already gathered a few likes organically! So, initially, you could turn to friends, family, relatives, whoever is ready to click thumbs up! Once you hit 10-15 likes, go ahead and boost the post. The reasoning behind this is simple, posts with likes are credible!

6. Exchanging Money for Exposure

That heading is just a fancy way of saying, ‘paid promotions’. Once you have followed all the steps above and have posted your update on Facebook, paid promotions is a great way to reach out to people who might not be following your page. It is advisable to wait for a while before you promote the post. Let it grow organically and increase the number of likes in any possible way.
Once you are ready to boost your post, simply follow Facebook’s instructions! It’s super user friendly, and it is extremely target specific.

You can even select your objective, whether you would like more engagement or more website visits. Considering we are talking about promoting blog content here, it should probably be the latter. So, take your time, select wisely and you can tailor your audience according to your needs. Facebook allows you to set the age, location and even the hobbies/preferences/likes of the people you’re looking to target.

Apart from setting up the audience, you can add other options like the Facebook button or a Display Message as needed. Once you’ve made all the modifications to your liking, set up a payment method and boost your post!

It’s advisable to start out with a low budget and run it for a short period of time. Two days should be a great trial run, the results of which can be measured and analysed.

7. Measuring boosted post Results

When you boost a post on Facebook, you receive measurement statistics from them. However, it is important to note that a boosted post is very different from a Facebook Ad. You don’t have to mess with the ad manager to set up ads for your blog content, you can boost the post from your Facebook page itself. Once the boost is complete, Facebook will reveal its reach.

8. From boosted posts to Facebook Ads

Boosting posts is a great way to start promoting your blog content before you move to rough waters and get into Ads.
Facebook Ads, granted, are much better considering the options that are available, but always start out organic, then move to a boost before advertising. But if you’re serious about guiding readers to your blog, ads are definitely something you should try after a boost. For one, ads provide a lot more objectives like traffic, conversions and lead generation. Secondly, you can select ad placements, set up a schedule and it provides really good metrics after the ad has completed its run!

Promoting your blog content is no biggie, and if you’ve read through most of this blog at least, it should be easy with the pointers we’ve put out there. Just remember to provide something of value to your readers and make access easy. Once you have successfully pulled in a reader, they’re more than likely to come back!

Author: Eden Francisca Fernandes

When you type in a quick search for something, how often do you end up at the 5^th or 6^th Google search page? Yeah, not very often! In fact – in a world that holds a generation of notoriously lazy people, you can bet that most people would barely ever make it past the third!

Whether you’re a brand or a professional trying to market yourself on online platforms, you probably know the importance of creating good content to maintain a stronger presence. Content marketing is a great idea, but of course you need good content as well as visibility. Content marketing and SEO are two different services that work best, when they complement each other!

Content marketing is about creating customized and effective content and search engine optimization refers to the technical approach in making your content more accessible to users.

At the end of the day, it doesn’t matter how great your content is if it can’t be accessed, and if your content isn’t very good, then, you don’t really wantpeople to see it, do you?

However, the good news is, there are plenty of SEO and content marketing companies in India that can help you out!

So what can you expect from SEO and content marketing services?

A content marketing company helps you create customized content based on your brand, profile and target audience. A good marketing service will always create tailor-made content marketing strategies and uses their expertise and knowledge in the line of social media and digital marketing to create informational content that your visitors are likely to appreciate.

Now with the internet being plagued with sub-standard content penetrating its way through – it creates a “clutter of information”, consequently making it harder for your content to stand out and rank higher in a search engine page! It’s all about using keywords, quality and user experiences to make your content more accessible to users.

While the type of content differs from company to company, most reputed content marketing company in India help create content in all its forms – content for music, videos, articles, posters, flyers and what have you!

How does this Help you?

If you’ve been in the market long enough, you know by now that digital marketing isn’t what one would call ‘a walk in the park’. And if you haven’t, well, don’t say we didn’t warn you! To truly get the best out of your digital marketing campaigns, you need a dedicated army of individuals, working towards this goal. Designers, analysts, writers, editors – a content marketing company has them all. This is an especially effective way for aspiring professionals like photographers, musicians, performers and the likes, who have little or no knowledge of how to navigate themselves online, to market themselves!

The more accessible your content is – the more traffic you are likely to generate, and eventually, the more effective your content marketing returns are likely to be! Because – no matter how good your content is, if it isn’t relatively easy to access, it won’t matter.